Corporate Branding: Basic

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LOGO DESIGN

To better understand your company and its values, we’ve prepared this logo design questionnaire. The questions below will help us evaluate who you are and how you stand out. This is an essential step in the development of your logo, so please take the time to fill out this questionnaire to the best of your ability.
Name
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Surname
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Phone Number
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Email Address
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COMPANY INFORMATION

Is this a new project or a rebranding?
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What message do you think your current logo conveys?
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Have you had any comments, good or bad, about your current logo?
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How have you integrated the logo throughout your office and employee structure?
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Have you felt limited by your current logo? Either by image / perception or graphically regarding where it can/can’t be used?
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What elements from your old logo do you like or dislike?
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What elements would you like to change?
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Please send us your current logo
Upload your documents...
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Company Name
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Do you have a slogan
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Slogan
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What industry is your business in?
  • Accountants
  • Advertising/Public Relations
  • Agriculture
  • Attorneys/Law Firms
  • Auto Dealers
  • Bars & Restaurants
  • Business Services
  • Clothing Manufacturing
  • Communications/Electronics
  • Community & Non-Profit
  • Construction Services
  • Defense/Security
  • Doctors & Other Health Professionals
  • Education
  • Entertainment & Media
  • Environmental
  • Farming
  • Fashion & Beauty
  • Finance / Credit Companies
  • Food & Beverage
  • Food Stores
  • Funeral Services
  • Health Care Services
  • Home & Lifestyle
  • Hotels, Motels & Tourism
  • Insurance
  • Internet & IT
  • Livestock
  • Meat processing & products
  • Motion Picture Production & Distribution
  • Music Production
  • Photography
  • Printing & Publishing
  • Real Estate
  • Record Companies/Singers
  • Retail
  • Steel Production
  • Stock Brokers/Investment Industry
  • Transportation
  • Other
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Other Industry
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What’s the age range of your target customer base?
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What services or products does your company provide?
Tell me all about what your business does and why it is running. Please also provide general information about your business such as how many employees you have, your location, years in business, etc.
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Who is your target market/audience?
If possible, please indicate geography (local, regional, national, global) and demographic information (gender, age, income, profession)
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Who are your main competitors?

Company Name
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Website
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What features do you offer that this competitor does not, and vice versa?
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What company would you like to model your business after?
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How do your customers presently find you?
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FEATURES

Do you want to include your slogan in your logo?
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Do you have any specific imagery in mind for your logo?
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Provide a description of the design you have in mind and or any useful thoughts about the logo
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Where will your logo be used?
Select where your logo will be used.
Colour Preferences
Colour plays an important part in the messages your logo communicates - just pick your preference(s) at this stage, we'll help you with the colour further down the project process.
Click your colour preferences
Style
What sort of logo type do you envision?
Click your choice of style
What Look and Feel you want?
Click your choice of look/feel
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