Corporate Branding: Global

CORPORATE BRANDING: GLOBAL

To better understand your company and its values, we’ve prepared this branding questionnaire. The questions below will help us evaluate who you are and how you stand out. This is an essential step in the development of your brand identity, so please take the time to fill out this questionnaire to the best of your ability.
Name
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Surname
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Phone Number
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Email Address
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Company Information

Is this a new project or a rebranding?
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What message do you think your current brand image conveys?
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Have you had any comments, good or bad, about your current brand?
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How have you integrated the brand throughout your office and employee structure?
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Have you felt limited by your current brand? Either by image / perception or graphically regarding where it can/can’t be used?
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What elements from your old identity do you like or dislike?
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What elements would you like to change?
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Please send us your current branding (logo, business card, etc.)
Upload your documents...
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Company Name
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Do you have a slogan
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Slogan
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What industry is your business in?
  • Accountants
  • Advertising/Public Relations
  • Agriculture
  • Attorneys/Law Firms
  • Auto Dealers
  • Bars & Restaurants
  • Business Services
  • Clothing Manufacturing
  • Communications/Electronics
  • Community & Non-Profit
  • Construction Services
  • Defense/Security
  • Doctors & Other Health Professionals
  • Education
  • Entertainment & Media
  • Environmental
  • Farming
  • Fashion & Beauty
  • Finance / Credit Companies
  • Food & Beverage
  • Food Stores
  • Funeral Services
  • Health Care Services
  • Home & Lifestyle
  • Hotels, Motels & Tourism
  • Insurance
  • Internet & IT
  • Livestock
  • Meat processing & products
  • Motion Picture Production & Distribution
  • Music Production
  • Photography
  • Printing & Publishing
  • Real Estate
  • Record Companies/Singers
  • Retail
  • Steel Production
  • Stock Brokers/Investment Industry
  • Transportation
  • Other
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Other Industry
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Company's Phone Number
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Company's Email Address
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Physical Address
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Zip Code
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City
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Province
  • KwaZulu-Natal
  • Gauteng
  • North West
  • Limpopo
  • Mpumalanga
  • Eastern Cape
  • Western Cape
  • Northern Cape
  • Free State
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What’s the age range of your target customer base?
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What services or products does your company provide?
Tell me all about what your business does and why it is running. Please also provide general information about your business such as how many employees you have, your location, years in business, etc.
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Who is your target market/audience?
If possible, please indicate geography (local, regional, national, global) and demographic information (gender, age, income, profession)
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Who are your main competitors?

Company Name
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Website
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What features do you offer that this competitor does not, and vice versa?
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What company would you like to model your business after?
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How do your customers presently find you?
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Design Specs

To assist us in getting started with your logo design project there is preliminary information that we need. Please take a moment to answer these questions thoughtfully as they will help us with the direction of your new logo design.
Colour Preferences
Colour plays an important part in the messages your logo communicates - just pick your preference(s) at this stage, we'll help you with the colour further down the project process.
Click your colour preferences

Logo Design

Do you want to include your slogan in your logo?
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Do you have any specific imagery in mind for your logo?
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Provide a description of the design you have in mind and or any useful thoughts about the logo
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Where will your logo be used?
Select where your logo will be used.
Style
What sort of logo type do you envision?
Click your choice of style
What Look and Feel you want?
Click your choice of look/feel

Business Card Design

Please provide all information to be placed on the business card for each member of the company
(Please Note: Maximum 5 company member’s information can be added to the final business card design)

Member's Details

Full Name
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Position
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Email Address
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Phone Number
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Email Signature Design

Please provide all information to be placed on the email signature.
(Please Note: Maximum 5 company member’s information can be added to the final email signature design)

Member's Details

Full Name
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Position
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Profile Picture
Upload your documents...
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Email Address
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Phone Number
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Business Profile

Company Registration Number
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Tax Reference Number
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When was your company established?
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How large is your company?
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Company Director

Full Name
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Position
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Email Address
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Phone Number
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Where did your company name come from?
Please explain the background of the name and how you came up with it
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Mission Statement
This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.
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Product/Services Positioning Statement
This is like your company mission statement, only more specific to your offerings. Here's Volvo's for an example:
"For upscale American families, Volvo is the family automobile that offers maximum safety."
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Vision Statement
A vision statement describes what a company desires to achieve in the long-run, generally in a time frame of five to ten years, or sometimes even longer
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Value Proposition
How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services.
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What sets you apart from your competitors?
Why should customers buy from or do business with you instead?
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What are the long-term marketing and business goals of your company?
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Web Design

What action(s) should the user perform when visiting your site?
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Choose Your Website Features
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What is the core purpose of this site?
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Are there any Websites you like?

Website
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